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Digital media coordinator vs campaign coordinator

The differences between digital media coordinators and campaign coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media coordinator and a campaign coordinator. Additionally, a digital media coordinator has an average salary of $50,169, which is higher than the $41,865 average annual salary of a campaign coordinator.

The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a campaign coordinator are digital marketing, CRM, and powerpoint.

Digital media coordinator vs campaign coordinator overview

Digital Media CoordinatorCampaign Coordinator
Yearly salary$50,169$41,865
Hourly rate$24.12$20.13
Growth rate8%8%
Number of jobs39,31724,801
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Average age4242
Years of experience44

What does a digital media coordinator do?

A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.

What does a campaign coordinator do?

A campaign coordinator is responsible for managing media campaigns and press communications for marketing efforts on business or other industry needs. Campaign coordinators perform administrative and clerical duties under the supervision of a campaign manager and develop event activities according to the campaign theme and requirements. They also coordinate schedules with the participants, suppliers, and third-party vendors. A campaign coordinator must have excellent communication and organizational skills, especially in documenting reports, managing expenses, and responding to inquiries and concerns.

Digital media coordinator vs campaign coordinator salary

Digital media coordinators and campaign coordinators have different pay scales, as shown below.

Digital Media CoordinatorCampaign Coordinator
Average salary$50,169$41,865
Salary rangeBetween $39,000 And $63,000Between $28,000 And $61,000
Highest paying CitySeattle, WAWashington, DC
Highest paying stateWashingtonCalifornia
Best paying companyColgate UniversitySquare
Best paying industryProfessionalMedia

Differences between digital media coordinator and campaign coordinator education

There are a few differences between a digital media coordinator and a campaign coordinator in terms of educational background:

Digital Media CoordinatorCampaign Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Most common majorCommunicationPolitical Science
Most common collegeStanford UniversityStanford University

Digital media coordinator vs campaign coordinator demographics

Here are the differences between digital media coordinators' and campaign coordinators' demographics:

Digital Media CoordinatorCampaign Coordinator
Average age4242
Gender ratioMale, 47.8% Female, 52.2%Male, 36.9% Female, 63.1%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between digital media coordinator and campaign coordinator duties and responsibilities

Digital media coordinator example responsibilities.

  • Manage Intranet to keep track of employees' days out, as well as news and mail servers.
  • Code, troubleshot and manage corporate website and email marketing blasts using HTML, CSS, PHP and CMS platforms.
  • Manage and analyze e-commerce data.
  • Create Facebook ads for specific marketing campaigns.
  • Head in-house photographer duties include daily shoots for Facebook and twitter campaigns.
  • Analyze data and create excel spreadsheets to identify trends on YouTube.
  • Show more

Campaign coordinator example responsibilities.

  • Manage monthly billing reports, connect sponsors with orphans, update orphan biographies.
  • Develop and manage social media channels (Facebook page, MailChimp and website) of the organization.
  • Manage and coordinate the workload of the release team members and are responsible for organizing and hosting all production release windows.
  • Volunteer in a grassroots voter outreach initiative by canvassing in local neighborhoods and cold calling to influence voters.
  • Design, create and distribute personalized promotional materials via PowerPoint presentations.
  • Study the efficacy of grassroots organizing.
  • Show more

Digital media coordinator vs campaign coordinator skills

Common digital media coordinator skills
  • Digital Marketing, 10%
  • Facebook, 7%
  • Web Content, 5%
  • Instagram, 5%
  • Digital Content, 5%
  • Google Analytics, 4%
Common campaign coordinator skills
  • Digital Marketing, 14%
  • CRM, 8%
  • PowerPoint, 8%
  • Community Outreach, 6%
  • Twitter, 6%
  • Campaign Performance, 4%

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