Post job

Digital media coordinator vs communications coordinator

The differences between digital media coordinators and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media coordinator and a communications coordinator. Additionally, a digital media coordinator has an average salary of $50,169, which is higher than the $47,075 average annual salary of a communications coordinator.

The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a communications coordinator are customer service, web content, and event planning.

Digital media coordinator vs communications coordinator overview

Digital Media CoordinatorCommunications Coordinator
Yearly salary$50,169$47,075
Hourly rate$24.12$22.63
Growth rate8%8%
Number of jobs39,31739,790
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a digital media coordinator do?

A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.

What does a communications coordinator do?

A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

Digital media coordinator vs communications coordinator salary

Digital media coordinators and communications coordinators have different pay scales, as shown below.

Digital Media CoordinatorCommunications Coordinator
Average salary$50,169$47,075
Salary rangeBetween $39,000 And $63,000Between $34,000 And $63,000
Highest paying CitySeattle, WAWashington, DC
Highest paying stateWashingtonNew Jersey
Best paying companyColgate UniversityMicrosoft
Best paying industryProfessionalGovernment

Differences between digital media coordinator and communications coordinator education

There are a few differences between a digital media coordinator and a communications coordinator in terms of educational background:

Digital Media CoordinatorCommunications Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Digital media coordinator vs communications coordinator demographics

Here are the differences between digital media coordinators' and communications coordinators' demographics:

Digital Media CoordinatorCommunications Coordinator
Average age4242
Gender ratioMale, 47.8% Female, 52.2%Male, 29.4% Female, 70.6%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between digital media coordinator and communications coordinator duties and responsibilities

Digital media coordinator example responsibilities.

  • Manage Intranet to keep track of employees' days out, as well as news and mail servers.
  • Code, troubleshot and manage corporate website and email marketing blasts using HTML, CSS, PHP and CMS platforms.
  • Manage and analyze e-commerce data.
  • Create Facebook ads for specific marketing campaigns.
  • Head in-house photographer duties include daily shoots for Facebook and twitter campaigns.
  • Analyze data and create excel spreadsheets to identify trends on YouTube.
  • Show more

Communications coordinator example responsibilities.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Contribute brand appropriate content for: blog, instagram, and twitter.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Monitor the daily work of the travel agency booking agents.
  • Show more

Digital media coordinator vs communications coordinator skills

Common digital media coordinator skills
  • Digital Marketing, 10%
  • Facebook, 7%
  • Web Content, 5%
  • Instagram, 5%
  • Digital Content, 5%
  • Google Analytics, 4%
Common communications coordinator skills
  • Customer Service, 7%
  • Web Content, 7%
  • Event Planning, 6%
  • Press Releases, 5%
  • Patients, 5%
  • Community Events, 5%

Browse arts, entertainment, sports, and media jobs