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The differences between digital media coordinators and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media coordinator and a communications coordinator. Additionally, a digital media coordinator has an average salary of $50,169, which is higher than the $47,075 average annual salary of a communications coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a communications coordinator are customer service, web content, and event planning.
| Digital Media Coordinator | Communications Coordinator | |
| Yearly salary | $50,169 | $47,075 |
| Hourly rate | $24.12 | $22.63 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,317 | 39,790 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
Digital media coordinators and communications coordinators have different pay scales, as shown below.
| Digital Media Coordinator | Communications Coordinator | |
| Average salary | $50,169 | $47,075 |
| Salary range | Between $39,000 And $63,000 | Between $34,000 And $63,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Colgate University | Microsoft |
| Best paying industry | Professional | Government |
There are a few differences between a digital media coordinator and a communications coordinator in terms of educational background:
| Digital Media Coordinator | Communications Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between digital media coordinators' and communications coordinators' demographics:
| Digital Media Coordinator | Communications Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |