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The differences between digital media coordinators and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media coordinator, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $50,169 average annual salary of a digital media coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Digital Media Coordinator | Digital Marketing Specialist | |
| Yearly salary | $50,169 | $60,359 |
| Hourly rate | $24.12 | $29.02 |
| Growth rate | 8% | 19% |
| Number of jobs | 39,317 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Digital media coordinators and digital marketing specialists have different pay scales, as shown below.
| Digital Media Coordinator | Digital Marketing Specialist | |
| Average salary | $50,169 | $60,359 |
| Salary range | Between $39,000 And $63,000 | Between $44,000 And $81,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Colgate University | Meta |
| Best paying industry | Professional | Finance |
There are a few differences between a digital media coordinator and a digital marketing specialist in terms of educational background:
| Digital Media Coordinator | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between digital media coordinators' and digital marketing specialists' demographics:
| Digital Media Coordinator | Digital Marketing Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |