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The differences between digital media coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media coordinator, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a digital media coordinator has an average salary of $50,169, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Digital Media Coordinator | Marketing Communications Coordinator | |
| Yearly salary | $50,169 | $49,151 |
| Hourly rate | $24.12 | $23.63 |
| Growth rate | 8% | 19% |
| Number of jobs | 39,317 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Digital media coordinators and marketing communications coordinators have different pay scales, as shown below.
| Digital Media Coordinator | Marketing Communications Coordinator | |
| Average salary | $50,169 | $49,151 |
| Salary range | Between $39,000 And $63,000 | Between $36,000 And $67,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Colgate University | Avid |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a digital media coordinator and a marketing communications coordinator in terms of educational background:
| Digital Media Coordinator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between digital media coordinators' and marketing communications coordinators' demographics:
| Digital Media Coordinator | Marketing Communications Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |