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The differences between digital media coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media coordinator, becoming a marketing & events coordinator takes usually requires 4-6 years. Additionally, a digital media coordinator has an average salary of $50,169, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Digital Media Coordinator | Marketing & Events Coordinator | |
| Yearly salary | $50,169 | $41,447 |
| Hourly rate | $24.12 | $19.93 |
| Growth rate | 8% | 19% |
| Number of jobs | 39,317 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Digital media coordinators and marketing & events coordinators have different pay scales, as shown below.
| Digital Media Coordinator | Marketing & Events Coordinator | |
| Average salary | $50,169 | $41,447 |
| Salary range | Between $39,000 And $63,000 | Between $31,000 And $54,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Colgate University | A.T. Kearney |
| Best paying industry | Professional | Start-up |
There are a few differences between a digital media coordinator and a marketing & events coordinator in terms of educational background:
| Digital Media Coordinator | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Most common major | Communication | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between digital media coordinators' and marketing & events coordinators' demographics:
| Digital Media Coordinator | Marketing & Events Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |