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The differences between digital media coordinators and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media coordinator and a media consultant. Additionally, a media consultant has an average salary of $53,443, which is higher than the $50,169 average annual salary of a digital media coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a media consultant are website development, facebook, and twitter.
| Digital Media Coordinator | Media Consultant | |
| Yearly salary | $50,169 | $53,443 |
| Hourly rate | $24.12 | $25.69 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,317 | 28,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Digital media coordinators and media consultants have different pay scales, as shown below.
| Digital Media Coordinator | Media Consultant | |
| Average salary | $50,169 | $53,443 |
| Salary range | Between $39,000 And $63,000 | Between $32,000 And $89,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | Colgate University | iHeartMedia |
| Best paying industry | Professional | - |
There are a few differences between a digital media coordinator and a media consultant in terms of educational background:
| Digital Media Coordinator | Media Consultant | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between digital media coordinators' and media consultants' demographics:
| Digital Media Coordinator | Media Consultant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 50.3% Female, 49.7% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |