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Digital media coordinator vs media consultant

The differences between digital media coordinators and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media coordinator and a media consultant. Additionally, a media consultant has an average salary of $53,443, which is higher than the $50,169 average annual salary of a digital media coordinator.

The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a media consultant are website development, facebook, and twitter.

Digital media coordinator vs media consultant overview

Digital Media CoordinatorMedia Consultant
Yearly salary$50,169$53,443
Hourly rate$24.12$25.69
Growth rate8%8%
Number of jobs39,31728,768
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average age4242
Years of experience44

What does a digital media coordinator do?

A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.

What does a media consultant do?

A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.

Digital media coordinator vs media consultant salary

Digital media coordinators and media consultants have different pay scales, as shown below.

Digital Media CoordinatorMedia Consultant
Average salary$50,169$53,443
Salary rangeBetween $39,000 And $63,000Between $32,000 And $89,000
Highest paying CitySeattle, WAWashington, DC
Highest paying stateWashingtonWashington
Best paying companyColgate UniversityiHeartMedia
Best paying industryProfessional-

Differences between digital media coordinator and media consultant education

There are a few differences between a digital media coordinator and a media consultant in terms of educational background:

Digital Media CoordinatorMedia Consultant
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Digital media coordinator vs media consultant demographics

Here are the differences between digital media coordinators' and media consultants' demographics:

Digital Media CoordinatorMedia Consultant
Average age4242
Gender ratioMale, 47.8% Female, 52.2%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between digital media coordinator and media consultant duties and responsibilities

Digital media coordinator example responsibilities.

  • Manage Intranet to keep track of employees' days out, as well as news and mail servers.
  • Code, troubleshot and manage corporate website and email marketing blasts using HTML, CSS, PHP and CMS platforms.
  • Manage and analyze e-commerce data.
  • Create Facebook ads for specific marketing campaigns.
  • Head in-house photographer duties include daily shoots for Facebook and twitter campaigns.
  • Analyze data and create excel spreadsheets to identify trends on YouTube.
  • Show more

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Digital media coordinator vs media consultant skills

Common digital media coordinator skills
  • Digital Marketing, 10%
  • Facebook, 7%
  • Web Content, 5%
  • Instagram, 5%
  • Digital Content, 5%
  • Google Analytics, 4%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%

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