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The differences between digital media coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media coordinator and a media coordinator. Additionally, a digital media coordinator has an average salary of $50,169, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Digital Media Coordinator | Media Coordinator | |
| Yearly salary | $50,169 | $47,471 |
| Hourly rate | $24.12 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,317 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Digital media coordinators and media coordinators have different pay scales, as shown below.
| Digital Media Coordinator | Media Coordinator | |
| Average salary | $50,169 | $47,471 |
| Salary range | Between $39,000 And $63,000 | Between $34,000 And $64,000 |
| Highest paying City | Seattle, WA | Urban Honolulu, HI |
| Highest paying state | Washington | Hawaii |
| Best paying company | Colgate University | The Joffrey Ballet |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a digital media coordinator and a media coordinator in terms of educational background:
| Digital Media Coordinator | Media Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between digital media coordinators' and media coordinators' demographics:
| Digital Media Coordinator | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |