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The differences between digital media coordinators and social media editors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media coordinator and a social media editor. Additionally, a social media editor has an average salary of $53,943, which is higher than the $50,169 average annual salary of a digital media coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a social media editor are instagram, facebook, and twitter.
| Digital Media Coordinator | Social Media Editor | |
| Yearly salary | $50,169 | $53,943 |
| Hourly rate | $24.12 | $25.93 |
| Growth rate | 8% | -5% |
| Number of jobs | 39,317 | 37,769 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 42 | 44 |
| Years of experience | 4 | 4 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.
Digital media coordinators and social media editors have different pay scales, as shown below.
| Digital Media Coordinator | Social Media Editor | |
| Average salary | $50,169 | $53,943 |
| Salary range | Between $39,000 And $63,000 | Between $40,000 And $72,000 |
| Highest paying City | Seattle, WA | Stamford, CT |
| Highest paying state | Washington | Hawaii |
| Best paying company | Colgate University | RE/MAX Realty One |
| Best paying industry | Professional | Technology |
There are a few differences between a digital media coordinator and a social media editor in terms of educational background:
| Digital Media Coordinator | Social Media Editor | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between digital media coordinators' and social media editors' demographics:
| Digital Media Coordinator | Social Media Editor | |
| Average age | 42 | 44 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 41.2% Female, 58.8% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 12% | 12% |