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Digital media coordinator vs social media editor

The differences between digital media coordinators and social media editors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media coordinator and a social media editor. Additionally, a social media editor has an average salary of $53,943, which is higher than the $50,169 average annual salary of a digital media coordinator.

The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a social media editor are instagram, facebook, and twitter.

Digital media coordinator vs social media editor overview

Digital Media CoordinatorSocial Media Editor
Yearly salary$50,169$53,943
Hourly rate$24.12$25.93
Growth rate8%-5%
Number of jobs39,31737,769
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average age4244
Years of experience44

What does a digital media coordinator do?

A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.

What does a social media editor do?

A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.

Digital media coordinator vs social media editor salary

Digital media coordinators and social media editors have different pay scales, as shown below.

Digital Media CoordinatorSocial Media Editor
Average salary$50,169$53,943
Salary rangeBetween $39,000 And $63,000Between $40,000 And $72,000
Highest paying CitySeattle, WAStamford, CT
Highest paying stateWashingtonHawaii
Best paying companyColgate UniversityRE/MAX Realty One
Best paying industryProfessionalTechnology

Differences between digital media coordinator and social media editor education

There are a few differences between a digital media coordinator and a social media editor in terms of educational background:

Digital Media CoordinatorSocial Media Editor
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Digital media coordinator vs social media editor demographics

Here are the differences between digital media coordinators' and social media editors' demographics:

Digital Media CoordinatorSocial Media Editor
Average age4244
Gender ratioMale, 47.8% Female, 52.2%Male, 41.2% Female, 58.8%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3%
LGBT Percentage12%12%

Differences between digital media coordinator and social media editor duties and responsibilities

Digital media coordinator example responsibilities.

  • Manage Intranet to keep track of employees' days out, as well as news and mail servers.
  • Code, troubleshot and manage corporate website and email marketing blasts using HTML, CSS, PHP and CMS platforms.
  • Manage and analyze e-commerce data.
  • Create Facebook ads for specific marketing campaigns.
  • Head in-house photographer duties include daily shoots for Facebook and twitter campaigns.
  • Analyze data and create excel spreadsheets to identify trends on YouTube.
  • Show more

Social media editor example responsibilities.

  • Manage editorial department by editing and publishing daily content for website and daily e-newsletter.
  • Improve the aesthetic look of the organization's twitter profile.
  • Involve proofreading, basic HTML coding and working on tight deadlines.
  • Take photos of dishes and post them on the restaurant's Instagram account.
  • Provide reports and metrics for social media, including SEO impact and consumer growth.
  • Advise other departments on how to improve the SEO and social sharing for their content.
  • Show more

Digital media coordinator vs social media editor skills

Common digital media coordinator skills
  • Digital Marketing, 10%
  • Facebook, 7%
  • Web Content, 5%
  • Instagram, 5%
  • Digital Content, 5%
  • Google Analytics, 4%
Common social media editor skills
  • Instagram, 12%
  • Facebook, 11%
  • Twitter, 10%
  • Social Platforms, 8%
  • Social Content, 4%
  • Video Content, 4%

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