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The differences between digital media strategists and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media strategist, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $62,947 average annual salary of a digital media strategist.
The top three skills for a digital media strategist include digital marketing, client facing and search engine marketing. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Media Strategist | Digital Marketing Manager | |
| Yearly salary | $62,947 | $99,563 |
| Hourly rate | $30.26 | $47.87 |
| Growth rate | 8% | 10% |
| Number of jobs | 31,387 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 77% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
Digital media strategists assist in building ad campaigns outlined to catch potential clients' awareness and keep existing customers' fealty. Their responsibilities include determining the campaign's target demographic, assessing the best time to run the campaign, and figuring out which medium to use. Also, they analyze data from surveys, develop a budget-friendly ad campaign media, as well as assessing the effect a campaign's online presence will have on its selected audience. Skills required include strong critical and analytical skills, creativity, and excellent communication skills.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital media strategists and digital marketing managers have different pay scales, as shown below.
| Digital Media Strategist | Digital Marketing Manager | |
| Average salary | $62,947 | $99,563 |
| Salary range | Between $44,000 And $89,000 | Between $71,000 And $138,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Conrad N. Hilton Foundation | |
| Best paying industry | Media | - |
There are a few differences between a digital media strategist and a digital marketing manager in terms of educational background:
| Digital Media Strategist | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 77% |
| Most common major | Communication | Marketing |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between digital media strategists' and digital marketing managers' demographics:
| Digital Media Strategist | Digital Marketing Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 42.2% Female, 57.8% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |