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The differences between digital media strategists and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media strategist and a media consultant. Additionally, a digital media strategist has an average salary of $62,947, which is higher than the $53,443 average annual salary of a media consultant.
The top three skills for a digital media strategist include digital marketing, client facing and search engine marketing. The most important skills for a media consultant are website development, facebook, and twitter.
| Digital Media Strategist | Media Consultant | |
| Yearly salary | $62,947 | $53,443 |
| Hourly rate | $30.26 | $25.69 |
| Growth rate | 8% | 8% |
| Number of jobs | 31,387 | 28,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Digital media strategists assist in building ad campaigns outlined to catch potential clients' awareness and keep existing customers' fealty. Their responsibilities include determining the campaign's target demographic, assessing the best time to run the campaign, and figuring out which medium to use. Also, they analyze data from surveys, develop a budget-friendly ad campaign media, as well as assessing the effect a campaign's online presence will have on its selected audience. Skills required include strong critical and analytical skills, creativity, and excellent communication skills.
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Digital media strategists and media consultants have different pay scales, as shown below.
| Digital Media Strategist | Media Consultant | |
| Average salary | $62,947 | $53,443 |
| Salary range | Between $44,000 And $89,000 | Between $32,000 And $89,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | iHeartMedia | |
| Best paying industry | Media | - |
There are a few differences between a digital media strategist and a media consultant in terms of educational background:
| Digital Media Strategist | Media Consultant | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital media strategists' and media consultants' demographics:
| Digital Media Strategist | Media Consultant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.2% Female, 57.8% | Male, 50.3% Female, 49.7% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |