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The differences between digital media strategists and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media strategist and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $62,947 average annual salary of a digital media strategist.
The top three skills for a digital media strategist include digital marketing, client facing and search engine marketing. The most important skills for a media director are digital marketing, video production, and media planning.
| Digital Media Strategist | Media Director | |
| Yearly salary | $62,947 | $112,564 |
| Hourly rate | $30.26 | $54.12 |
| Growth rate | 8% | 8% |
| Number of jobs | 31,387 | 22,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Digital media strategists assist in building ad campaigns outlined to catch potential clients' awareness and keep existing customers' fealty. Their responsibilities include determining the campaign's target demographic, assessing the best time to run the campaign, and figuring out which medium to use. Also, they analyze data from surveys, develop a budget-friendly ad campaign media, as well as assessing the effect a campaign's online presence will have on its selected audience. Skills required include strong critical and analytical skills, creativity, and excellent communication skills.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Digital media strategists and media directors have different pay scales, as shown below.
| Digital Media Strategist | Media Director | |
| Average salary | $62,947 | $112,564 |
| Salary range | Between $44,000 And $89,000 | Between $73,000 And $172,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | ||
| Best paying industry | Media | Professional |
There are a few differences between a digital media strategist and a media director in terms of educational background:
| Digital Media Strategist | Media Director | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between digital media strategists' and media directors' demographics:
| Digital Media Strategist | Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.2% Female, 57.8% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 16% |