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The differences between digital media strategists and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media strategist, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $62,947 average annual salary of a digital media strategist.
The top three skills for a digital media strategist include digital marketing, client facing and search engine marketing. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Digital Media Strategist | Media Manager | |
| Yearly salary | $62,947 | $96,475 |
| Hourly rate | $30.26 | $46.38 |
| Growth rate | 8% | 10% |
| Number of jobs | 31,387 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 81% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
Digital media strategists assist in building ad campaigns outlined to catch potential clients' awareness and keep existing customers' fealty. Their responsibilities include determining the campaign's target demographic, assessing the best time to run the campaign, and figuring out which medium to use. Also, they analyze data from surveys, develop a budget-friendly ad campaign media, as well as assessing the effect a campaign's online presence will have on its selected audience. Skills required include strong critical and analytical skills, creativity, and excellent communication skills.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Digital media strategists and media managers have different pay scales, as shown below.
| Digital Media Strategist | Media Manager | |
| Average salary | $62,947 | $96,475 |
| Salary range | Between $44,000 And $89,000 | Between $66,000 And $140,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Meta | |
| Best paying industry | Media | Automotive |
There are a few differences between a digital media strategist and a media manager in terms of educational background:
| Digital Media Strategist | Media Manager | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between digital media strategists' and media managers' demographics:
| Digital Media Strategist | Media Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 42.2% Female, 57.8% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |