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The differences between digital media strategists and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media strategist and a media relations assistant. Additionally, a digital media strategist has an average salary of $62,947, which is higher than the $45,450 average annual salary of a media relations assistant.
The top three skills for a digital media strategist include digital marketing, client facing and search engine marketing. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.
| Digital Media Strategist | Media Relations Assistant | |
| Yearly salary | $62,947 | $45,450 |
| Hourly rate | $30.26 | $21.85 |
| Growth rate | 8% | 8% |
| Number of jobs | 31,387 | 23,773 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Digital media strategists assist in building ad campaigns outlined to catch potential clients' awareness and keep existing customers' fealty. Their responsibilities include determining the campaign's target demographic, assessing the best time to run the campaign, and figuring out which medium to use. Also, they analyze data from surveys, develop a budget-friendly ad campaign media, as well as assessing the effect a campaign's online presence will have on its selected audience. Skills required include strong critical and analytical skills, creativity, and excellent communication skills.
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
Digital media strategists and media relations assistants have different pay scales, as shown below.
| Digital Media Strategist | Media Relations Assistant | |
| Average salary | $62,947 | $45,450 |
| Salary range | Between $44,000 And $89,000 | Between $32,000 And $62,000 |
| Highest paying City | Seattle, WA | - |
| Highest paying state | Washington | - |
| Best paying company | - | |
| Best paying industry | Media | - |
There are a few differences between a digital media strategist and a media relations assistant in terms of educational background:
| Digital Media Strategist | Media Relations Assistant | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital media strategists' and media relations assistants' demographics:
| Digital Media Strategist | Media Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.2% Female, 57.8% | Male, 41.8% Female, 58.2% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |