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The differences between digital sales managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a digital sales manager, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital sales manager has an average salary of $100,339, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a digital sales manager include digital marketing, customer service and account executives. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Sales Manager | Digital Marketing Manager | |
| Yearly salary | $100,339 | $99,563 |
| Hourly rate | $48.24 | $47.87 |
| Growth rate | 5% | 10% |
| Number of jobs | 122,975 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
Digital Sales Managers oversee the sales performance of company products in a digital platform. They often work with digital marketers to create campaigns that will appeal to the target market. They analyze the sales performance of company products and assess areas that need improvement. They would then recommend ways to address these challenge areas to ensure better performance in the future. Digital Sales Managers should be familiar with the current industry and economic trends that may affect their target market's buying behavior.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital sales managers and digital marketing managers have different pay scales, as shown below.
| Digital Sales Manager | Digital Marketing Manager | |
| Average salary | $100,339 | $99,563 |
| Salary range | Between $62,000 And $162,000 | Between $71,000 And $138,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Conrad N. Hilton Foundation |
| Best paying industry | - | - |
There are a few differences between a digital sales manager and a digital marketing manager in terms of educational background:
| Digital Sales Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between digital sales managers' and digital marketing managers' demographics:
| Digital Sales Manager | Digital Marketing Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 66.9% Female, 33.1% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |