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Digital sales manager vs national sales manager

The differences between digital sales managers and national sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a digital sales manager and a national sales manager. Additionally, a national sales manager has an average salary of $102,742, which is higher than the $100,339 average annual salary of a digital sales manager.

The top three skills for a digital sales manager include digital marketing, customer service and account executives. The most important skills for a national sales manager are customer service, product development, and trade shows.

Digital sales manager vs national sales manager overview

Digital Sales ManagerNational Sales Manager
Yearly salary$100,339$102,742
Hourly rate$48.24$49.40
Growth rate5%5%
Number of jobs122,97594,554
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a digital sales manager do?

Digital Sales Managers oversee the sales performance of company products in a digital platform. They often work with digital marketers to create campaigns that will appeal to the target market. They analyze the sales performance of company products and assess areas that need improvement. They would then recommend ways to address these challenge areas to ensure better performance in the future. Digital Sales Managers should be familiar with the current industry and economic trends that may affect their target market's buying behavior.

What does a national sales manager do?

A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.

Digital sales manager vs national sales manager salary

Digital sales managers and national sales managers have different pay scales, as shown below.

Digital Sales ManagerNational Sales Manager
Average salary$100,339$102,742
Salary rangeBetween $62,000 And $162,000Between $67,000 And $155,000
Highest paying City-Hartford, CT
Highest paying state-Washington
Best paying company-NetApp
Best paying industry-Manufacturing

Differences between digital sales manager and national sales manager education

There are a few differences between a digital sales manager and a national sales manager in terms of educational background:

Digital Sales ManagerNational Sales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Digital sales manager vs national sales manager demographics

Here are the differences between digital sales managers' and national sales managers' demographics:

Digital Sales ManagerNational Sales Manager
Average age4646
Gender ratioMale, 66.9% Female, 33.1%Male, 80.4% Female, 19.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between digital sales manager and national sales manager duties and responsibilities

Digital sales manager example responsibilities.

  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Research and target core market for individually schedule events in healthcare, telecommunications, e-commerce, wireless and information technologies.
  • Generate revenue through digital only opportunities, analyze partner ROI, and provide weekly/monthly reports for sales meetings.
  • Enhance clients' digital media tools and technologies by creating digital media campaigns mix with traditional media to boost ROI.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

National sales manager example responsibilities.

  • Manage nationwide SAAS sales team, train, hire, develop territories, create budgets, marketing and sales development.
  • Manage relationships with clients via CRM, conducted/coordinate city wide site visits, craft creative presentations, proposals and bid packets.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Introduce a foreign manufacture into a dominant domestic automotive and aerospace markets while achieving business goals and domestic tool production plans.
  • Experience with on-line, call center, recruitment with the use of Salesforce software.
  • Implement CRM tool tailor specifically for the collegiate market, creating equity and accountability in the inside and outside sales force.
  • Show more

Digital sales manager vs national sales manager skills

Common digital sales manager skills
  • Digital Marketing, 14%
  • Customer Service, 8%
  • Account Executives, 6%
  • Sales Management, 5%
  • CRM, 5%
  • Business Development, 5%
Common national sales manager skills
  • Customer Service, 10%
  • Product Development, 10%
  • Trade Shows, 7%
  • Sales Growth, 6%
  • Sales Strategies, 5%
  • Business Development, 4%

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