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Digital sales manager vs sales account manager

The differences between digital sales managers and sales account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a digital sales manager and a sales account manager. Additionally, a digital sales manager has an average salary of $100,339, which is higher than the $58,630 average annual salary of a sales account manager.

The top three skills for a digital sales manager include digital marketing, customer service and account executives. The most important skills for a sales account manager are customer service, CRM, and customer satisfaction.

Digital sales manager vs sales account manager overview

Digital Sales ManagerSales Account Manager
Yearly salary$100,339$58,630
Hourly rate$48.24$28.19
Growth rate5%5%
Number of jobs122,975163,697
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 70%
Average age4646
Years of experience88

What does a digital sales manager do?

Digital Sales Managers oversee the sales performance of company products in a digital platform. They often work with digital marketers to create campaigns that will appeal to the target market. They analyze the sales performance of company products and assess areas that need improvement. They would then recommend ways to address these challenge areas to ensure better performance in the future. Digital Sales Managers should be familiar with the current industry and economic trends that may affect their target market's buying behavior.

What does a sales account manager do?

The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

Digital sales manager vs sales account manager salary

Digital sales managers and sales account managers have different pay scales, as shown below.

Digital Sales ManagerSales Account Manager
Average salary$100,339$58,630
Salary rangeBetween $62,000 And $162,000Between $33,000 And $101,000
Highest paying City-San Francisco, CA
Highest paying state-Hawaii
Best paying company-Google
Best paying industry-Technology

Differences between digital sales manager and sales account manager education

There are a few differences between a digital sales manager and a sales account manager in terms of educational background:

Digital Sales ManagerSales Account Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Digital sales manager vs sales account manager demographics

Here are the differences between digital sales managers' and sales account managers' demographics:

Digital Sales ManagerSales Account Manager
Average age4646
Gender ratioMale, 66.9% Female, 33.1%Male, 63.4% Female, 36.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between digital sales manager and sales account manager duties and responsibilities

Digital sales manager example responsibilities.

  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Research and target core market for individually schedule events in healthcare, telecommunications, e-commerce, wireless and information technologies.
  • Generate revenue through digital only opportunities, analyze partner ROI, and provide weekly/monthly reports for sales meetings.
  • Enhance clients' digital media tools and technologies by creating digital media campaigns mix with traditional media to boost ROI.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

Sales account manager example responsibilities.

  • Manage RFQ/RFP responses to telecommunication, government and utility customers utilizing CRM system to manage customers.
  • Recruit to develop and manage new sales territory selling MRO industrial goods and services to existing and potential customers.
  • Manage and coordinate daily sales activities through target cold calling and telemarketing.
  • Organize and maintain existing national clients for process refrigeration and HVAC maintenance and service.
  • Maintain database, create mailers, and work in SalesForce to determine new possible clients.
  • Founded in 1935 ATD has grown from a regional family-own company to a successful nationwide distribution enterprise.
  • Show more

Digital sales manager vs sales account manager skills

Common digital sales manager skills
  • Digital Marketing, 14%
  • Customer Service, 8%
  • Account Executives, 6%
  • Sales Management, 5%
  • CRM, 5%
  • Business Development, 5%
Common sales account manager skills
  • Customer Service, 13%
  • CRM, 8%
  • Customer Satisfaction, 5%
  • Account Management, 5%
  • Product Knowledge, 4%
  • Business Development, 4%

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