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The differences between direct marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a direct marketing manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $90,736 average annual salary of a direct marketing manager.
The top three skills for a direct marketing manager include digital marketing, marketing campaigns and project management. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Direct Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $90,736 | $94,094 |
| Hourly rate | $43.62 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,183 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Direct marketing managers are executive professionals who manage all the direct marketing activities of a company by using delivery systems such as traditional mail, social media, email, and texting campaigns. These managers are required to manage the marketing team so that they can generate leads and promote the company's brand and products or services. They must evaluate campaign expenditure so that they can ensure the maximum return of investment (ROI) of products or services. Direct marketing managers must also record all the results from the marketing campaign as well as produce reports for the management.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Direct marketing managers and assistant marketing managers have different pay scales, as shown below.
| Direct Marketing Manager | Assistant Marketing Manager | |
| Average salary | $90,736 | $94,094 |
| Salary range | Between $63,000 And $129,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | New Jersey | Virginia |
| Best paying company | Neighborly | General Motors |
| Best paying industry | Technology | Finance |
There are a few differences between a direct marketing manager and an assistant marketing manager in terms of educational background:
| Direct Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between direct marketing managers' and assistant marketing managers' demographics:
| Direct Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.6% Female, 53.4% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |