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The differences between direct marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a direct marketing manager and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $90,736 average annual salary of a direct marketing manager.
The top three skills for a direct marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Direct Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $90,736 | $91,940 |
| Hourly rate | $43.62 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,183 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Direct marketing managers are executive professionals who manage all the direct marketing activities of a company by using delivery systems such as traditional mail, social media, email, and texting campaigns. These managers are required to manage the marketing team so that they can generate leads and promote the company's brand and products or services. They must evaluate campaign expenditure so that they can ensure the maximum return of investment (ROI) of products or services. Direct marketing managers must also record all the results from the marketing campaign as well as produce reports for the management.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Direct marketing managers and brand marketing managers have different pay scales, as shown below.
| Direct Marketing Manager | Brand Marketing Manager | |
| Average salary | $90,736 | $91,940 |
| Salary range | Between $63,000 And $129,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Neighborly | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between a direct marketing manager and a brand marketing manager in terms of educational background:
| Direct Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between direct marketing managers' and brand marketing managers' demographics:
| Direct Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.6% Female, 53.4% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |