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The differences between direct marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a direct marketing manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $90,736 average annual salary of a direct marketing manager.
The top three skills for a direct marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Direct Marketing Manager | Manager, Field Marketing | |
| Yearly salary | $90,736 | $93,296 |
| Hourly rate | $43.62 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,183 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Direct marketing managers are executive professionals who manage all the direct marketing activities of a company by using delivery systems such as traditional mail, social media, email, and texting campaigns. These managers are required to manage the marketing team so that they can generate leads and promote the company's brand and products or services. They must evaluate campaign expenditure so that they can ensure the maximum return of investment (ROI) of products or services. Direct marketing managers must also record all the results from the marketing campaign as well as produce reports for the management.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Direct marketing managers and managers, field marketing have different pay scales, as shown below.
| Direct Marketing Manager | Manager, Field Marketing | |
| Average salary | $90,736 | $93,296 |
| Salary range | Between $63,000 And $129,000 | Between $68,000 And $127,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | New Jersey | Nevada |
| Best paying company | Neighborly | |
| Best paying industry | Technology | Technology |
There are a few differences between a direct marketing manager and a manager, field marketing in terms of educational background:
| Direct Marketing Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between direct marketing managers' and managers, field marketing' demographics:
| Direct Marketing Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.6% Female, 53.4% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |