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The differences between direct marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a direct marketing manager and a marketing account manager. Additionally, a direct marketing manager has an average salary of $90,736, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a direct marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Direct Marketing Manager | Marketing Account Manager | |
| Yearly salary | $90,736 | $67,983 |
| Hourly rate | $43.62 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,183 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Direct marketing managers are executive professionals who manage all the direct marketing activities of a company by using delivery systems such as traditional mail, social media, email, and texting campaigns. These managers are required to manage the marketing team so that they can generate leads and promote the company's brand and products or services. They must evaluate campaign expenditure so that they can ensure the maximum return of investment (ROI) of products or services. Direct marketing managers must also record all the results from the marketing campaign as well as produce reports for the management.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Direct marketing managers and marketing account managers have different pay scales, as shown below.
| Direct Marketing Manager | Marketing Account Manager | |
| Average salary | $90,736 | $67,983 |
| Salary range | Between $63,000 And $129,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Neighborly | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a direct marketing manager and a marketing account manager in terms of educational background:
| Direct Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between direct marketing managers' and marketing account managers' demographics:
| Direct Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.6% Female, 53.4% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |