Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between direct marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a direct marketing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $90,736 average annual salary of a direct marketing manager.
The top three skills for a direct marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Direct Marketing Manager | Marketing Manager | |
| Yearly salary | $90,736 | $104,550 |
| Hourly rate | $43.62 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,183 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Direct marketing managers are executive professionals who manage all the direct marketing activities of a company by using delivery systems such as traditional mail, social media, email, and texting campaigns. These managers are required to manage the marketing team so that they can generate leads and promote the company's brand and products or services. They must evaluate campaign expenditure so that they can ensure the maximum return of investment (ROI) of products or services. Direct marketing managers must also record all the results from the marketing campaign as well as produce reports for the management.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Direct marketing managers and marketing managers have different pay scales, as shown below.
| Direct Marketing Manager | Marketing Manager | |
| Average salary | $90,736 | $104,550 |
| Salary range | Between $63,000 And $129,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Neighborly | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a direct marketing manager and a marketing manager in terms of educational background:
| Direct Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between direct marketing managers' and marketing managers' demographics:
| Direct Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.6% Female, 53.4% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |