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The differences between direct marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a direct marketing manager and a marketing manager/project manager. Additionally, a direct marketing manager has an average salary of $90,736, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a direct marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Direct Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $90,736 | $78,368 |
| Hourly rate | $43.62 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,183 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Direct marketing managers are executive professionals who manage all the direct marketing activities of a company by using delivery systems such as traditional mail, social media, email, and texting campaigns. These managers are required to manage the marketing team so that they can generate leads and promote the company's brand and products or services. They must evaluate campaign expenditure so that they can ensure the maximum return of investment (ROI) of products or services. Direct marketing managers must also record all the results from the marketing campaign as well as produce reports for the management.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Direct marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Direct Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $90,736 | $78,368 |
| Salary range | Between $63,000 And $129,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | New Jersey | Nevada |
| Best paying company | Neighborly | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a direct marketing manager and a marketing manager/project manager in terms of educational background:
| Direct Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between direct marketing managers' and marketing manager/project managers' demographics:
| Direct Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.6% Female, 53.4% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |