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The differences between direct marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a direct marketing manager and a sales and marketing manager. Additionally, a direct marketing manager has an average salary of $90,736, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a direct marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Direct Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $90,736 | $81,953 |
| Hourly rate | $43.62 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,183 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Direct marketing managers are executive professionals who manage all the direct marketing activities of a company by using delivery systems such as traditional mail, social media, email, and texting campaigns. These managers are required to manage the marketing team so that they can generate leads and promote the company's brand and products or services. They must evaluate campaign expenditure so that they can ensure the maximum return of investment (ROI) of products or services. Direct marketing managers must also record all the results from the marketing campaign as well as produce reports for the management.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Direct marketing managers and sales and marketing managers have different pay scales, as shown below.
| Direct Marketing Manager | Sales And Marketing Manager | |
| Average salary | $90,736 | $81,953 |
| Salary range | Between $63,000 And $129,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | New Jersey | New York |
| Best paying company | Neighborly | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a direct marketing manager and a sales and marketing manager in terms of educational background:
| Direct Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between direct marketing managers' and sales and marketing managers' demographics:
| Direct Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.6% Female, 53.4% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |