Director, global marketing vs director of communications and marketing

The differences between directors, global marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a director of communications and marketing. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director, global marketing vs director of communications and marketing overview

	Director, Global Marketing	Director Of Communications And Marketing
Yearly salary	$152,398	$87,324
Hourly rate	$73.27	$41.98
Growth rate	10%	10%
Number of jobs	107,735	109,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Director, global marketing vs director of communications and marketing salary

Directors, global marketing and directors of communications and marketing have different pay scales, as shown below.

	Director, Global Marketing	Director Of Communications And Marketing
Average salary	$152,398	$87,324
Salary range	Between $104,000 And $221,000	Between $57,000 And $133,000
Highest paying City	Carson City, NV	San Francisco, CA
Highest paying state	Nevada	New York
Best paying company	Amgen	Paul Hastings
Best paying industry	Pharmaceutical	Professional

Differences between director, global marketing and director of communications and marketing education

There are a few differences between a director, global marketing and a director of communications and marketing in terms of educational background:

	Director, Global Marketing	Director Of Communications And Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Most common major	Business	Communication
Most common college	University of Georgia	University of Georgia

Director, global marketing vs director of communications and marketing demographics

Here are the differences between directors, global marketing' and directors of communications and marketing' demographics:

	Director, Global Marketing	Director Of Communications And Marketing
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 36.1% Female, 63.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing and director of communications and marketing duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Director of communications and marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Direct SEM and SEO strategies for trial consumer online site in reus device sales.
Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
Implement company s first Facebook advertisement.
Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.

Director, global marketing vs director of communications and marketing skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common director of communications and marketing skills

Web Content, 10%
Strategic Communications, 6%
Marketing Campaigns, 6%
Press Releases, 6%
Digital Marketing, 5%
External Communications, 4%

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Director, Global Marketing
Director, Global Marketing vs Director Of Communications And Marketing

Updated January 8, 2025

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