Director, global marketing vs director of marketing & development

The differences between directors, global marketing and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a director of marketing & development. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Director, global marketing vs director of marketing & development overview

	Director, Global Marketing	Director Of Marketing & Development
Yearly salary	$152,398	$98,174
Hourly rate	$73.27	$47.20
Growth rate	10%	10%
Number of jobs	107,735	151,893
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Director, global marketing vs director of marketing & development salary

Directors, global marketing and directors of marketing & development have different pay scales, as shown below.

	Director, Global Marketing	Director Of Marketing & Development
Average salary	$152,398	$98,174
Salary range	Between $104,000 And $221,000	Between $59,000 And $162,000
Highest paying City	Carson City, NV	New York, NY
Highest paying state	Nevada	New York
Best paying company	Amgen	Baker McKenzie
Best paying industry	Pharmaceutical	Finance

Differences between director, global marketing and director of marketing & development education

There are a few differences between a director, global marketing and a director of marketing & development in terms of educational background:

	Director, Global Marketing	Director Of Marketing & Development
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing vs director of marketing & development demographics

Here are the differences between directors, global marketing' and directors of marketing & development' demographics:

	Director, Global Marketing	Director Of Marketing & Development
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 48.3% Female, 51.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing and director of marketing & development duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Director of marketing & development example responsibilities.

Manage the rollout and maintenance for retail store POS system.
Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
Create first Facebook social media marketing strategy for mall.
Structure reporting standards to host all commercial KPIs, providing decision support to group management.

Director, global marketing vs director of marketing & development skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common director of marketing & development skills

Facebook, 7%
Market Research, 7%
Revenue Growth, 6%
ROI, 6%
Twitter, 6%
Press Releases, 5%

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Director, Global Marketing
Director, Global Marketing vs Director Of Marketing & Development

Updated January 8, 2025

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