Director, global marketing vs director of sales and marketing

The differences between directors, global marketing and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director, global marketing, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director, global marketing vs director of sales and marketing overview

	Director, Global Marketing	Director Of Sales And Marketing
Yearly salary	$152,398	$117,348
Hourly rate	$73.27	$56.42
Growth rate	10%	5%
Number of jobs	107,735	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	10	8

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Director, global marketing vs director of sales and marketing salary

Directors, global marketing and directors of sales and marketing have different pay scales, as shown below.

	Director, Global Marketing	Director Of Sales And Marketing
Average salary	$152,398	$117,348
Salary range	Between $104,000 And $221,000	Between $73,000 And $188,000
Highest paying City	Carson City, NV	Urban Honolulu, HI
Highest paying state	Nevada	Hawaii
Best paying company	Amgen	Quidel
Best paying industry	Pharmaceutical	Manufacturing

Differences between director, global marketing and director of sales and marketing education

There are a few differences between a director, global marketing and a director of sales and marketing in terms of educational background:

	Director, Global Marketing	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director, global marketing vs director of sales and marketing demographics

Here are the differences between directors, global marketing' and directors of sales and marketing' demographics:

	Director, Global Marketing	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 59.5% Female, 40.5%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director, global marketing and director of sales and marketing duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Director, global marketing vs director of sales and marketing skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Director, Global Marketing
Director, Global Marketing vs Director Of Sales And Marketing

Updated January 8, 2025

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