Director, global marketing vs director of strategy

The differences between directors, global marketing and directors of strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a director of strategy. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $145,870 average annual salary of a director of strategy.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a director of strategy are analytics, healthcare, and project management.

Director, global marketing vs director of strategy overview

	Director, Global Marketing	Director Of Strategy
Yearly salary	$152,398	$145,870
Hourly rate	$73.27	$70.13
Growth rate	10%	10%
Number of jobs	107,735	65,254
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 68%
Average age	39	39
Years of experience	10	10

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a director of strategy do?

A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.

Director, global marketing vs director of strategy salary

Directors, global marketing and directors of strategy have different pay scales, as shown below.

	Director, Global Marketing	Director Of Strategy
Average salary	$152,398	$145,870
Salary range	Between $104,000 And $221,000	Between $107,000 And $198,000
Highest paying City	Carson City, NV	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Amgen	McKinsey & Company Inc
Best paying industry	Pharmaceutical	Media

Differences between director, global marketing and director of strategy education

There are a few differences between a director, global marketing and a director of strategy in terms of educational background:

	Director, Global Marketing	Director Of Strategy
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing vs director of strategy demographics

Here are the differences between directors, global marketing' and directors of strategy' demographics:

	Director, Global Marketing	Director Of Strategy
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 66.2% Female, 33.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing and director of strategy duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Director of strategy example responsibilities.

Manage RFP and RFI processes.
Lead the re-engineering of the overall DTC marketing process.
Lead SaaS business divesture negotiations, system and customer transition.
Plan, develop, lead and manage Medicare programs and medicare-relate studies.
Manage design team in creating new UI concepts and designs for online projects.
Manage the organization's data visualization program and social media presence, increasing the number of unique website visits.

Director, global marketing vs director of strategy skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common director of strategy skills

Analytics, 9%
Healthcare, 8%
Project Management, 8%
Business Development, 5%
Client Facing, 4%
Digital Transformation, 4%

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Director, Global Marketing
Director, Global Marketing vs Director Of Strategy

Updated January 8, 2025

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