Director, global marketing vs director, product marketing

The differences between directors, global marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a director, product marketing. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $141,699 average annual salary of a director, product marketing.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director, global marketing vs director, product marketing overview

	Director, Global Marketing	Director, Product Marketing
Yearly salary	$152,398	$141,699
Hourly rate	$73.27	$68.12
Growth rate	10%	10%
Number of jobs	107,735	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Director, global marketing vs director, product marketing salary

Directors, global marketing and directors, product marketing have different pay scales, as shown below.

	Director, Global Marketing	Director, Product Marketing
Average salary	$152,398	$141,699
Salary range	Between $104,000 And $221,000	Between $97,000 And $205,000
Highest paying City	Carson City, NV	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Amgen	Meta
Best paying industry	Pharmaceutical	Technology

Differences between director, global marketing and director, product marketing education

There are a few differences between a director, global marketing and a director, product marketing in terms of educational background:

	Director, Global Marketing	Director, Product Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing vs director, product marketing demographics

Here are the differences between directors, global marketing' and directors, product marketing' demographics:

	Director, Global Marketing	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing and director, product marketing duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director, global marketing vs director, product marketing skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director, Global Marketing
Director, Global Marketing vs Director, Product Marketing

Updated January 8, 2025

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