Director, global marketing vs marketing director

The differences between directors, global marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a marketing director. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director, global marketing vs marketing director overview

	Director, Global Marketing	Marketing Director
Yearly salary	$152,398	$114,906
Hourly rate	$73.27	$55.24
Growth rate	10%	10%
Number of jobs	107,735	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Director, global marketing vs marketing director salary

Directors, global marketing and marketing directors have different pay scales, as shown below.

	Director, Global Marketing	Marketing Director
Average salary	$152,398	$114,906
Salary range	Between $104,000 And $221,000	Between $68,000 And $193,000
Highest paying City	Carson City, NV	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Amgen	Brookfield Properties
Best paying industry	Pharmaceutical	Manufacturing

Differences between director, global marketing and marketing director education

There are a few differences between a director, global marketing and a marketing director in terms of educational background:

	Director, Global Marketing	Marketing Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing vs marketing director demographics

Here are the differences between directors, global marketing' and marketing directors' demographics:

	Director, Global Marketing	Marketing Director
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing and marketing director duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director, global marketing vs marketing director skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director, Global Marketing
Director, Global Marketing vs Marketing Director

Updated January 8, 2025

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