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The differences between directors, global marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a marketing lead. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Director, Global Marketing | Marketing Lead | |
| Yearly salary | $152,398 | $104,664 |
| Hourly rate | $73.27 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,735 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Directors, global marketing and marketing leads have different pay scales, as shown below.
| Director, Global Marketing | Marketing Lead | |
| Average salary | $152,398 | $104,664 |
| Salary range | Between $104,000 And $221,000 | Between $74,000 And $146,000 |
| Highest paying City | Carson City, NV | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Amgen | Meta |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a director, global marketing and a marketing lead in terms of educational background:
| Director, Global Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, global marketing' and marketing leads' demographics:
| Director, Global Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.5% Female, 40.5% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |