Director, global marketing vs marketing manager

The differences between directors, global marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a marketing manager. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Director, global marketing vs marketing manager overview

	Director, Global Marketing	Marketing Manager
Yearly salary	$152,398	$104,550
Hourly rate	$73.27	$50.26
Growth rate	10%	10%
Number of jobs	107,735	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Director, global marketing vs marketing manager salary

Directors, global marketing and marketing managers have different pay scales, as shown below.

	Director, Global Marketing	Marketing Manager
Average salary	$152,398	$104,550
Salary range	Between $104,000 And $221,000	Between $71,000 And $153,000
Highest paying City	Carson City, NV	Menlo Park, CA
Highest paying state	Nevada	California
Best paying company	Amgen	Meta
Best paying industry	Pharmaceutical	Technology

Differences between director, global marketing and marketing manager education

There are a few differences between a director, global marketing and a marketing manager in terms of educational background:

	Director, Global Marketing	Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing vs marketing manager demographics

Here are the differences between directors, global marketing' and marketing managers' demographics:

	Director, Global Marketing	Marketing Manager
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing and marketing manager duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Director, global marketing vs marketing manager skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

Director, Global Marketing vs. similar jobs

Director, Global Marketing related careers

Director, Global Marketing related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Director, Global Marketing
Director, Global Marketing vs Marketing Manager

Updated January 8, 2025

Browse executive management jobs