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Director, global marketing vs regional marketing manager

The differences between directors, global marketing and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a regional marketing manager. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Director, global marketing vs regional marketing manager overview

Director, Global MarketingRegional Marketing Manager
Yearly salary$152,398$85,217
Hourly rate$73.27$40.97
Growth rate10%10%
Number of jobs107,735115,987
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Director, global marketing vs regional marketing manager salary

Directors, global marketing and regional marketing managers have different pay scales, as shown below.

Director, Global MarketingRegional Marketing Manager
Average salary$152,398$85,217
Salary rangeBetween $104,000 And $221,000Between $62,000 And $116,000
Highest paying CityCarson City, NVSan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyAmgenAbbVie
Best paying industryPharmaceuticalConstruction

Differences between director, global marketing and regional marketing manager education

There are a few differences between a director, global marketing and a regional marketing manager in terms of educational background:

Director, Global MarketingRegional Marketing Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director, global marketing vs regional marketing manager demographics

Here are the differences between directors, global marketing' and regional marketing managers' demographics:

Director, Global MarketingRegional Marketing Manager
Average age3939
Gender ratioMale, 59.5% Female, 40.5%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director, global marketing and regional marketing manager duties and responsibilities

Director, global marketing example responsibilities.

  • Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Report directly to EVP, CMO.
  • Launch Facebook page, redesign LinkedIn and YouTube.
  • Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
  • Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.
    • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
    • Show more

Director, global marketing vs regional marketing manager skills

Common director, global marketing skills
  • Digital Marketing, 12%
  • Market Research, 6%
  • Marketing Mix, 4%
  • Channel Marketing, 4%
  • Marketing Campaigns, 3%
  • Global Brand, 3%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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Updated January 8, 2025

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