Director, global marketing vs sales and marketing manager

The differences between directors, global marketing and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a sales and marketing manager. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Director, global marketing vs sales and marketing manager overview

	Director, Global Marketing	Sales And Marketing Manager
Yearly salary	$152,398	$81,953
Hourly rate	$73.27	$39.40
Growth rate	10%	10%
Number of jobs	107,735	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Director, global marketing vs sales and marketing manager salary

Directors, global marketing and sales and marketing managers have different pay scales, as shown below.

	Director, Global Marketing	Sales And Marketing Manager
Average salary	$152,398	$81,953
Salary range	Between $104,000 And $221,000	Between $43,000 And $154,000
Highest paying City	Carson City, NV	Yonkers, NY
Highest paying state	Nevada	New York
Best paying company	Amgen	Meta
Best paying industry	Pharmaceutical	Technology

Differences between director, global marketing and sales and marketing manager education

There are a few differences between a director, global marketing and a sales and marketing manager in terms of educational background:

	Director, Global Marketing	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing vs sales and marketing manager demographics

Here are the differences between directors, global marketing' and sales and marketing managers' demographics:

	Director, Global Marketing	Sales And Marketing Manager
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing and sales and marketing manager duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Director, global marketing vs sales and marketing manager skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

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Director, Global Marketing
Director, Global Marketing vs Sales And Marketing Manager

Updated January 8, 2025

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