Director, global marketing vs senior director of marketing

The differences between directors, global marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $152,398 average annual salary of a director, global marketing.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director, global marketing vs senior director of marketing overview

	Director, Global Marketing	Senior Director Of Marketing
Yearly salary	$152,398	$159,916
Hourly rate	$73.27	$76.88
Growth rate	10%	10%
Number of jobs	107,735	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director, global marketing vs senior director of marketing salary

Directors, global marketing and senior directors of marketing have different pay scales, as shown below.

	Director, Global Marketing	Senior Director Of Marketing
Average salary	$152,398	$159,916
Salary range	Between $104,000 And $221,000	Between $112,000 And $226,000
Highest paying City	Carson City, NV	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Amgen	Washington Prime Group
Best paying industry	Pharmaceutical	Media

Differences between director, global marketing and senior director of marketing education

There are a few differences between a director, global marketing and a senior director of marketing in terms of educational background:

	Director, Global Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing vs senior director of marketing demographics

Here are the differences between directors, global marketing' and senior directors of marketing' demographics:

	Director, Global Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing and senior director of marketing duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director, global marketing vs senior director of marketing skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director, Global Marketing
Director, Global Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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