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The differences between directors, market research and market researchers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a director, market research and a market researcher. Additionally, a director, market research has an average salary of $112,955, which is higher than the $52,309 average annual salary of a market researcher.
The top three skills for a director, market research include market research, data analysis and competitive intelligence. The most important skills for a market researcher are data analysis, primary research, and data collection.
| Director, Market Research | Market Researcher | |
| Yearly salary | $112,955 | $52,309 |
| Hourly rate | $54.31 | $25.15 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,598 | 23,734 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A director of market research oversees and directs the market research programs of a company. They must set goals and timelines, establish budgets and strategies, liaise with internal and external parties, and develop market research plans according to company objectives and standards. They may also participate in recruiting researchers and other experts, conducting market research and interviews, identifying key participants, and reviewing findings. Moreover, they lead staff in the joint effort to reach program goals, all while implementing company policies and regulations.
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
Directors, market research and market researchers have different pay scales, as shown below.
| Director, Market Research | Market Researcher | |
| Average salary | $112,955 | $52,309 |
| Salary range | Between $68,000 And $185,000 | Between $32,000 And $84,000 |
| Highest paying City | Dover, DE | Linden, NJ |
| Highest paying state | Delaware | Delaware |
| Best paying company | Barclays | Meta |
| Best paying industry | Hospitality | Automotive |
There are a few differences between a director, market research and a market researcher in terms of educational background:
| Director, Market Research | Market Researcher | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, market research' and market researchers' demographics:
| Director, Market Research | Market Researcher | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.6% Female, 42.4% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |