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The differences between directors, market research and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a director, market research and a marketing and sales coordinator. Additionally, a director, market research has an average salary of $112,955, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a director, market research include market research, data analysis and competitive intelligence. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Director, Market Research | Marketing And Sales Coordinator | |
| Yearly salary | $112,955 | $45,306 |
| Hourly rate | $54.31 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,598 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A director of market research oversees and directs the market research programs of a company. They must set goals and timelines, establish budgets and strategies, liaise with internal and external parties, and develop market research plans according to company objectives and standards. They may also participate in recruiting researchers and other experts, conducting market research and interviews, identifying key participants, and reviewing findings. Moreover, they lead staff in the joint effort to reach program goals, all while implementing company policies and regulations.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Directors, market research and marketing and sales coordinators have different pay scales, as shown below.
| Director, Market Research | Marketing And Sales Coordinator | |
| Average salary | $112,955 | $45,306 |
| Salary range | Between $68,000 And $185,000 | Between $33,000 And $61,000 |
| Highest paying City | Dover, DE | Alameda, CA |
| Highest paying state | Delaware | Delaware |
| Best paying company | Barclays | AIG |
| Best paying industry | Hospitality | Professional |
There are a few differences between a director, market research and a marketing and sales coordinator in terms of educational background:
| Director, Market Research | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, market research' and marketing and sales coordinators' demographics:
| Director, Market Research | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.6% Female, 42.4% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |