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The differences between directors, market research and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a director, market research and a marketing representative. Additionally, a director, market research has an average salary of $112,955, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a director, market research include market research, data analysis and competitive intelligence. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Director, Market Research | Marketing Representative | |
| Yearly salary | $112,955 | $47,376 |
| Hourly rate | $54.31 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,598 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A director of market research oversees and directs the market research programs of a company. They must set goals and timelines, establish budgets and strategies, liaise with internal and external parties, and develop market research plans according to company objectives and standards. They may also participate in recruiting researchers and other experts, conducting market research and interviews, identifying key participants, and reviewing findings. Moreover, they lead staff in the joint effort to reach program goals, all while implementing company policies and regulations.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Directors, market research and marketing representatives have different pay scales, as shown below.
| Director, Market Research | Marketing Representative | |
| Average salary | $112,955 | $47,376 |
| Salary range | Between $68,000 And $185,000 | Between $28,000 And $77,000 |
| Highest paying City | Dover, DE | New York, NY |
| Highest paying state | Delaware | Washington |
| Best paying company | Barclays | Amazon |
| Best paying industry | Hospitality | Finance |
There are a few differences between a director, market research and a marketing representative in terms of educational background:
| Director, Market Research | Marketing Representative | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, market research' and marketing representatives' demographics:
| Director, Market Research | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.6% Female, 42.4% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |