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The differences between directors, market research and research directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a director, market research and a research director. Additionally, a director, market research has an average salary of $112,955, which is higher than the $108,875 average annual salary of a research director.
The top three skills for a director, market research include market research, data analysis and competitive intelligence. The most important skills for a research director are research projects, data collection, and healthcare.
| Director, Market Research | Research Director | |
| Yearly salary | $112,955 | $108,875 |
| Hourly rate | $54.31 | $52.34 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,598 | 51,298 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 63% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A director of market research oversees and directs the market research programs of a company. They must set goals and timelines, establish budgets and strategies, liaise with internal and external parties, and develop market research plans according to company objectives and standards. They may also participate in recruiting researchers and other experts, conducting market research and interviews, identifying key participants, and reviewing findings. Moreover, they lead staff in the joint effort to reach program goals, all while implementing company policies and regulations.
Research Directors oversee the research initiatives of the company. They are usually deployed in the academe, research facilities, or companies with research and development departments. They set research goals aligned with the company's vision. They also ensure that all research activities are significant and would have an impact. They usually aim to complete research work that would contribute to the advancement of their field. Research Directors provide strategic direction on how to complete their research goals. They guide their team of researchers to work more efficiently and more productively. They also lead the team in networking activities.
Directors, market research and research directors have different pay scales, as shown below.
| Director, Market Research | Research Director | |
| Average salary | $112,955 | $108,875 |
| Salary range | Between $68,000 And $185,000 | Between $68,000 And $171,000 |
| Highest paying City | Dover, DE | San Francisco, CA |
| Highest paying state | Delaware | Washington |
| Best paying company | Barclays | Meta |
| Best paying industry | Hospitality | Technology |
There are a few differences between a director, market research and a research director in terms of educational background:
| Director, Market Research | Research Director | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, market research' and research directors' demographics:
| Director, Market Research | Research Director | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.6% Female, 42.4% | Male, 59.0% Female, 41.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 12.5% White, 65.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |