Director, membership marketing vs membership director

The differences between directors, membership marketing and membership directors can be seen in a few details. Each job has different responsibilities and duties. Additionally, a director, membership marketing has an average salary of $73,900, which is higher than the $52,493 average annual salary of a membership director.

The top three skills for a director, membership marketing include website content, membership sales and customer service. The most important skills for a membership director are customer service, front desk, and membership database.

Director, membership marketing vs membership director overview

	Director, Membership Marketing	Membership Director
Yearly salary	$73,900	$52,493
Hourly rate	$35.53	$25.24
Growth rate	10%	10%
Number of jobs	92,788	22,430
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Average age	39	47
Years of experience	10	-

Director, membership marketing vs membership director salary

Directors, membership marketing and membership directors have different pay scales, as shown below.

	Director, Membership Marketing	Membership Director
Average salary	$73,900	$52,493
Salary range	Between $43,000 And $124,000	Between $31,000 And $87,000
Highest paying City	-	New Rochelle, NY
Highest paying state	-	Rhode Island
Best paying company	-	Harley-Davidson
Best paying industry	-	-

Differences between director, membership marketing and membership director education

There are a few differences between a director, membership marketing and a membership director in terms of educational background:

	Director, Membership Marketing	Membership Director
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Pennsylvania

Director, membership marketing vs membership director demographics

Here are the differences between directors, membership marketing' and membership directors' demographics:

	Director, Membership Marketing	Membership Director
Average age	39	47
Gender ratio	Male, 29.6% Female, 70.4%	Male, 34.9% Female, 65.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 7.9% Unknown, 4.7% Hispanic or Latino, 13.3% Asian, 8.2% White, 65.2% American Indian and Alaska Native, 0.7%
LGBT Percentage	10%	10%

Differences between director, membership marketing and membership director duties and responsibilities

Director, membership marketing example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Examine effectiveness of boost Facebook posts and purchase advertisements.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop SaaS application for tracking sponsorship impact against corporate objectives.

Membership director example responsibilities.

Manage the member and provider service department for the commercial and Medicaid lines of business.
Establish and redefine business processes in order to achieve national accreditation through NCQA.
Perform periodic checking of on the cleanliness and order of the gym & locker facilities.
Assist member dentists on a daily basis with Medicaid regulations, policies, and provider credentialing issues.
Participate in the development of the plan's Medicare line of business working alongside all departments and consultants.
Increase prospective members with the use of social networking tools and introducing new media tools: LinkedIn and Facebook.

Director, membership marketing vs membership director skills

Common director, membership marketing skills

Website Content, 13%
Membership Sales, 8%
Customer Service, 8%
Membership Development, 6%
Press Releases, 4%
Member Events, 4%

Common membership director skills

Customer Service, 13%
Front Desk, 10%
Membership Database, 5%
Community Events, 5%
Member Events, 4%
Member Service, 4%

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Director, Membership Marketing
Director, Membership Marketing vs Membership Director

Updated January 8, 2025

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