Director of client relations vs director of sales and marketing

The differences between directors of client relations and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of client relations, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $116,480 average annual salary of a director of client relations.

The top three skills for a director of client relations include project management, client issues and healthcare. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director of client relations vs director of sales and marketing overview

	Director Of Client Relations	Director Of Sales And Marketing
Yearly salary	$116,480	$117,348
Hourly rate	$56.00	$56.42
Growth rate	8%	5%
Number of jobs	63,226	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	42	46
Years of experience	4	8

What does a director of client relations do?

A director of client relations is responsible for maintaining healthy business partnerships with clients, offering the company's quality services to boost brand awareness for the target audience on various market platforms. Directors of client relations identify the clients' needs, as well as their long-term goals, to strategize business techniques and project management procedures that would help the clients reach their maximum objectives. They also handle budget allocation for different teams, ensuring that each department receives adequate resources for operations.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Director of client relations vs director of sales and marketing salary

Directors of client relations and directors of sales and marketing have different pay scales, as shown below.

	Director Of Client Relations	Director Of Sales And Marketing
Average salary	$116,480	$117,348
Salary range	Between $82,000 And $163,000	Between $73,000 And $188,000
Highest paying City	San Francisco, CA	Urban Honolulu, HI
Highest paying state	Washington	Hawaii
Best paying company	Cambridge Associates	Quidel
Best paying industry	Technology	Manufacturing

Differences between director of client relations and director of sales and marketing education

There are a few differences between a director of client relations and a director of sales and marketing in terms of educational background:

	Director Of Client Relations	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	Stanford University	University of Southern California

Director of client relations vs director of sales and marketing demographics

Here are the differences between directors of client relations' and directors of sales and marketing' demographics:

	Director Of Client Relations	Director Of Sales And Marketing
Average age	42	46
Gender ratio	Male, 45.2% Female, 54.8%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.1% American Indian and Alaska Native, 0.4%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	7%

Differences between director of client relations and director of sales and marketing duties and responsibilities

Director of client relations example responsibilities.

Manage social media such as Facebook and LinkedIn to network and gain more exposure to the firm.
Develop RFP responses, participate in sales presentations, and manage major existing accounts such as Wal-Mart and Exxon-Mobil.
Manage projects for extensive keyword research and develop a comprehensive SEO strategy.
Join sales team to help with SaaS transformation.
Design and implement sales and marketing strategies that introduce the organization into the national group Medicare market.
Develop KPI standards for collectors and sales team base upon clients needs to promote efficiency and collection results.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Director of client relations vs director of sales and marketing skills

Common director of client relations skills

Project Management, 9%
Client Issues, 7%
Healthcare, 6%
Account Management, 5%
Business Development, 5%
Client Relations, 4%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Director Of Client Relations
Director Of Client Relations vs Director Of Sales And Marketing

Updated January 8, 2025

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