Director of client relations vs marketing director

The differences between directors of client relations and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of client relations, becoming a marketing director takes usually requires 8-10 years. Additionally, a director of client relations has an average salary of $116,480, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director of client relations include project management, client issues and healthcare. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of client relations vs marketing director overview

	Director Of Client Relations	Marketing Director
Yearly salary	$116,480	$114,906
Hourly rate	$56.00	$55.24
Growth rate	8%	10%
Number of jobs	63,226	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Average age	42	39
Years of experience	4	10

What does a director of client relations do?

A director of client relations is responsible for maintaining healthy business partnerships with clients, offering the company's quality services to boost brand awareness for the target audience on various market platforms. Directors of client relations identify the clients' needs, as well as their long-term goals, to strategize business techniques and project management procedures that would help the clients reach their maximum objectives. They also handle budget allocation for different teams, ensuring that each department receives adequate resources for operations.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Director of client relations vs marketing director salary

Directors of client relations and marketing directors have different pay scales, as shown below.

	Director Of Client Relations	Marketing Director
Average salary	$116,480	$114,906
Salary range	Between $82,000 And $163,000	Between $68,000 And $193,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Cambridge Associates	Brookfield Properties
Best paying industry	Technology	Manufacturing

Differences between director of client relations and marketing director education

There are a few differences between a director of client relations and a marketing director in terms of educational background:

	Director Of Client Relations	Marketing Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	Stanford University	University of Georgia

Director of client relations vs marketing director demographics

Here are the differences between directors of client relations' and marketing directors' demographics:

	Director Of Client Relations	Marketing Director
Average age	42	39
Gender ratio	Male, 45.2% Female, 54.8%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.1% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between director of client relations and marketing director duties and responsibilities

Director of client relations example responsibilities.

Manage social media such as Facebook and LinkedIn to network and gain more exposure to the firm.
Develop RFP responses, participate in sales presentations, and manage major existing accounts such as Wal-Mart and Exxon-Mobil.
Manage projects for extensive keyword research and develop a comprehensive SEO strategy.
Join sales team to help with SaaS transformation.
Design and implement sales and marketing strategies that introduce the organization into the national group Medicare market.
Develop KPI standards for collectors and sales team base upon clients needs to promote efficiency and collection results.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of client relations vs marketing director skills

Common director of client relations skills

Project Management, 9%
Client Issues, 7%
Healthcare, 6%
Account Management, 5%
Business Development, 5%
Client Relations, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Client Relations
Director Of Client Relations vs Marketing Director

Updated January 8, 2025

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