Director of client relations vs senior director of marketing

The differences between directors of client relations and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of client relations, becoming a senior director of marketing takes usually requires 8-10 years. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $116,480 average annual salary of a director of client relations.

The top three skills for a director of client relations include project management, client issues and healthcare. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of client relations vs senior director of marketing overview

	Director Of Client Relations	Senior Director Of Marketing
Yearly salary	$116,480	$159,916
Hourly rate	$56.00	$76.88
Growth rate	8%	10%
Number of jobs	63,226	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	42	39
Years of experience	4	10

What does a director of client relations do?

A director of client relations is responsible for maintaining healthy business partnerships with clients, offering the company's quality services to boost brand awareness for the target audience on various market platforms. Directors of client relations identify the clients' needs, as well as their long-term goals, to strategize business techniques and project management procedures that would help the clients reach their maximum objectives. They also handle budget allocation for different teams, ensuring that each department receives adequate resources for operations.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of client relations vs senior director of marketing salary

Directors of client relations and senior directors of marketing have different pay scales, as shown below.

	Director Of Client Relations	Senior Director Of Marketing
Average salary	$116,480	$159,916
Salary range	Between $82,000 And $163,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Cambridge Associates	Washington Prime Group
Best paying industry	Technology	Media

Differences between director of client relations and senior director of marketing education

There are a few differences between a director of client relations and a senior director of marketing in terms of educational background:

	Director Of Client Relations	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	Stanford University	University of Georgia

Director of client relations vs senior director of marketing demographics

Here are the differences between directors of client relations' and senior directors of marketing' demographics:

	Director Of Client Relations	Senior Director Of Marketing
Average age	42	39
Gender ratio	Male, 45.2% Female, 54.8%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.1% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between director of client relations and senior director of marketing duties and responsibilities

Director of client relations example responsibilities.

Manage social media such as Facebook and LinkedIn to network and gain more exposure to the firm.
Develop RFP responses, participate in sales presentations, and manage major existing accounts such as Wal-Mart and Exxon-Mobil.
Manage projects for extensive keyword research and develop a comprehensive SEO strategy.
Join sales team to help with SaaS transformation.
Design and implement sales and marketing strategies that introduce the organization into the national group Medicare market.
Develop KPI standards for collectors and sales team base upon clients needs to promote efficiency and collection results.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of client relations vs senior director of marketing skills

Common director of client relations skills

Project Management, 9%
Client Issues, 7%
Healthcare, 6%
Account Management, 5%
Business Development, 5%
Client Relations, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Client Relations
Director Of Client Relations vs Senior Director Of Marketing

Updated January 8, 2025

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