Director of consumer marketing vs chief marketing officer

The differences between directors of consumer marketing and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of consumer marketing and a chief marketing officer. Additionally, a director of consumer marketing has an average salary of $135,924, which is higher than the $135,198 average annual salary of a chief marketing officer.

The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

Director of consumer marketing vs chief marketing officer overview

	Director Of Consumer Marketing	Chief Marketing Officer
Yearly salary	$135,924	$135,198
Hourly rate	$65.35	$65.00
Growth rate	10%	10%
Number of jobs	100,126	139,565
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a director of consumer marketing do?

A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

Director of consumer marketing vs chief marketing officer salary

Directors of consumer marketing and chief marketing officers have different pay scales, as shown below.

	Director Of Consumer Marketing	Chief Marketing Officer
Average salary	$135,924	$135,198
Salary range	Between $98,000 And $187,000	Between $72,000 And $253,000
Highest paying City	Bellevue, WA	Hamilton, NJ
Highest paying state	Washington	Rhode Island
Best paying company	The Knot	Shearman & Sterling
Best paying industry	Media	Media

Differences between director of consumer marketing and chief marketing officer education

There are a few differences between a director of consumer marketing and a chief marketing officer in terms of educational background:

	Director Of Consumer Marketing	Chief Marketing Officer
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of consumer marketing vs chief marketing officer demographics

Here are the differences between directors of consumer marketing' and chief marketing officers' demographics:

	Director Of Consumer Marketing	Chief Marketing Officer
Average age	39	39
Gender ratio	Male, 53.2% Female, 46.8%	Male, 68.0% Female, 32.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of consumer marketing and chief marketing officer duties and responsibilities

Director of consumer marketing example responsibilities.

Identify the need for a CRM system and more rigorous sales operations as the company's client leads start to grow.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Target consumers with rich content, social media, email and SEO keywords.
Pioneer a CRM project to identify a portfolio segmentation strategy base upon customer behavior and usage.
Prepare annual budgets and monthly forecasts for senior management, strategically planning initiatives, optimizing spending and ROI.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Director of consumer marketing vs chief marketing officer skills

Common director of consumer marketing skills

Digital Marketing, 9%
Market Research, 8%
Consumer Insights, 6%
CRM, 4%
Marketing Campaigns, 4%
ROI, 4%

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

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Director Of Consumer Marketing
Director Of Consumer Marketing vs Chief Marketing Officer

Updated January 8, 2025

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