Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of consumer marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of consumer marketing and a director of communications and marketing. Additionally, a director of consumer marketing has an average salary of $135,924, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director Of Consumer Marketing | Director Of Communications And Marketing | |
| Yearly salary | $135,924 | $87,324 |
| Hourly rate | $65.35 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,126 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors of consumer marketing and directors of communications and marketing have different pay scales, as shown below.
| Director Of Consumer Marketing | Director Of Communications And Marketing | |
| Average salary | $135,924 | $87,324 |
| Salary range | Between $98,000 And $187,000 | Between $57,000 And $133,000 |
| Highest paying City | Bellevue, WA | San Francisco, CA |
| Highest paying state | Washington | New York |
| Best paying company | The Knot | Paul Hastings |
| Best paying industry | Media | Professional |
There are a few differences between a director of consumer marketing and a director of communications and marketing in terms of educational background:
| Director Of Consumer Marketing | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of consumer marketing' and directors of communications and marketing' demographics:
| Director Of Consumer Marketing | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |