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The differences between directors of consumer marketing and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of consumer marketing and a director of marketing & development. Additionally, a director of consumer marketing has an average salary of $135,924, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Director Of Consumer Marketing | Director Of Marketing & Development | |
| Yearly salary | $135,924 | $98,174 |
| Hourly rate | $65.35 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,126 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Directors of consumer marketing and directors of marketing & development have different pay scales, as shown below.
| Director Of Consumer Marketing | Director Of Marketing & Development | |
| Average salary | $135,924 | $98,174 |
| Salary range | Between $98,000 And $187,000 | Between $59,000 And $162,000 |
| Highest paying City | Bellevue, WA | New York, NY |
| Highest paying state | Washington | New York |
| Best paying company | The Knot | Baker McKenzie |
| Best paying industry | Media | Finance |
There are a few differences between a director of consumer marketing and a director of marketing & development in terms of educational background:
| Director Of Consumer Marketing | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of consumer marketing' and directors of marketing & development' demographics:
| Director Of Consumer Marketing | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |