Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of consumer marketing and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of consumer marketing, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of consumer marketing has an average salary of $135,924, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Director Of Consumer Marketing | Director Of Sales And Marketing | |
| Yearly salary | $135,924 | $117,348 |
| Hourly rate | $65.35 | $56.42 |
| Growth rate | 10% | 5% |
| Number of jobs | 100,126 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Directors of consumer marketing and directors of sales and marketing have different pay scales, as shown below.
| Director Of Consumer Marketing | Director Of Sales And Marketing | |
| Average salary | $135,924 | $117,348 |
| Salary range | Between $98,000 And $187,000 | Between $73,000 And $188,000 |
| Highest paying City | Bellevue, WA | Urban Honolulu, HI |
| Highest paying state | Washington | Hawaii |
| Best paying company | The Knot | Quidel |
| Best paying industry | Media | Manufacturing |
There are a few differences between a director of consumer marketing and a director of sales and marketing in terms of educational background:
| Director Of Consumer Marketing | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between directors of consumer marketing' and directors of sales and marketing' demographics:
| Director Of Consumer Marketing | Director Of Sales And Marketing | |
| Average age | 39 | 46 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |