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The differences between directors of consumer marketing and directors of strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of consumer marketing and a director of strategy. Additionally, a director of strategy has an average salary of $145,870, which is higher than the $135,924 average annual salary of a director of consumer marketing.
The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for a director of strategy are analytics, healthcare, and project management.
| Director Of Consumer Marketing | Director Of Strategy | |
| Yearly salary | $135,924 | $145,870 |
| Hourly rate | $65.35 | $70.13 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,126 | 65,254 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 68% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.
A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.
Directors of consumer marketing and directors of strategy have different pay scales, as shown below.
| Director Of Consumer Marketing | Director Of Strategy | |
| Average salary | $135,924 | $145,870 |
| Salary range | Between $98,000 And $187,000 | Between $107,000 And $198,000 |
| Highest paying City | Bellevue, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | The Knot | McKinsey & Company Inc |
| Best paying industry | Media | Media |
There are a few differences between a director of consumer marketing and a director of strategy in terms of educational background:
| Director Of Consumer Marketing | Director Of Strategy | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of consumer marketing' and directors of strategy' demographics:
| Director Of Consumer Marketing | Director Of Strategy | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 66.2% Female, 33.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |