Director of consumer marketing vs director, product marketing

The differences between directors of consumer marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of consumer marketing and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $135,924 average annual salary of a director of consumer marketing.

The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of consumer marketing vs director, product marketing overview

	Director Of Consumer Marketing	Director, Product Marketing
Yearly salary	$135,924	$141,699
Hourly rate	$65.35	$68.12
Growth rate	10%	10%
Number of jobs	100,126	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of consumer marketing do?

A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Director of consumer marketing vs director, product marketing salary

Directors of consumer marketing and directors, product marketing have different pay scales, as shown below.

	Director Of Consumer Marketing	Director, Product Marketing
Average salary	$135,924	$141,699
Salary range	Between $98,000 And $187,000	Between $97,000 And $205,000
Highest paying City	Bellevue, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	The Knot	Meta
Best paying industry	Media	Technology

Differences between director of consumer marketing and director, product marketing education

There are a few differences between a director of consumer marketing and a director, product marketing in terms of educational background:

	Director Of Consumer Marketing	Director, Product Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of consumer marketing vs director, product marketing demographics

Here are the differences between directors of consumer marketing' and directors, product marketing' demographics:

	Director Of Consumer Marketing	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 53.2% Female, 46.8%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of consumer marketing and director, product marketing duties and responsibilities

Director of consumer marketing example responsibilities.

Identify the need for a CRM system and more rigorous sales operations as the company's client leads start to grow.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Target consumers with rich content, social media, email and SEO keywords.
Pioneer a CRM project to identify a portfolio segmentation strategy base upon customer behavior and usage.
Prepare annual budgets and monthly forecasts for senior management, strategically planning initiatives, optimizing spending and ROI.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director of consumer marketing vs director, product marketing skills

Common director of consumer marketing skills

Digital Marketing, 9%
Market Research, 8%
Consumer Insights, 6%
CRM, 4%
Marketing Campaigns, 4%
ROI, 4%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director Of Consumer Marketing
Director Of Consumer Marketing vs Director, Product Marketing

Updated January 8, 2025

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