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The differences between directors of consumer marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of consumer marketing and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $135,924 average annual salary of a director of consumer marketing.
The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director Of Consumer Marketing | Head Of Marketing | |
| Yearly salary | $135,924 | $137,829 |
| Hourly rate | $65.35 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,126 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors of consumer marketing and heads of marketing have different pay scales, as shown below.
| Director Of Consumer Marketing | Head Of Marketing | |
| Average salary | $135,924 | $137,829 |
| Salary range | Between $98,000 And $187,000 | Between $93,000 And $203,000 |
| Highest paying City | Bellevue, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | The Knot | Meta |
| Best paying industry | Media | Media |
There are a few differences between a director of consumer marketing and a head of marketing in terms of educational background:
| Director Of Consumer Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of consumer marketing' and heads of marketing' demographics:
| Director Of Consumer Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |