Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of consumer marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of consumer marketing and a marketing manager. Additionally, a director of consumer marketing has an average salary of $135,924, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Director Of Consumer Marketing | Marketing Manager | |
| Yearly salary | $135,924 | $104,550 |
| Hourly rate | $65.35 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,126 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Directors of consumer marketing and marketing managers have different pay scales, as shown below.
| Director Of Consumer Marketing | Marketing Manager | |
| Average salary | $135,924 | $104,550 |
| Salary range | Between $98,000 And $187,000 | Between $71,000 And $153,000 |
| Highest paying City | Bellevue, WA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | The Knot | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a director of consumer marketing and a marketing manager in terms of educational background:
| Director Of Consumer Marketing | Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of consumer marketing' and marketing managers' demographics:
| Director Of Consumer Marketing | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |